London's Odd Burger To Expand To 7-Eleven Stores Across Canada

Omar Yusuf

4 min read

Post on May 24, 2025

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Unprecedented Growth for London's Odd Burger

This collaboration with 7-Eleven represents a game-changer for London's Odd Burger's growth strategy. The partnership will see Odd Burger's plant-based patties and potentially other menu items available in hundreds of 7-Eleven locations across Canada, providing an unparalleled distribution network. This significant expansion will undoubtedly boost brand visibility and market share, propelling Odd Burger to new heights in the competitive plant-based food market.

• Increased brand awareness amongst a wider consumer base: The sheer reach of 7-Eleven's network will expose Odd Burger to millions of potential customers who may not have previously encountered the brand.
• Enhanced distribution network significantly improving accessibility: Previously, consumers had to specifically seek out London's Odd Burger locations. Now, a quick stop at any participating 7-Eleven offers convenient access to delicious vegan burgers.
• Opportunities for future product development and expansion into new markets: The success of this partnership could pave the way for further product development and expansion into other regions and retail partnerships.
• Potential for increased sales and revenue generation: The increased accessibility and broader consumer reach will directly translate into higher sales and revenue for London's Odd Burger.

7-Eleven's Strategic Move into Plant-Based Food

7-Eleven's decision to partner with London's Odd Burger reflects a smart strategic move that aligns perfectly with growing consumer trends. Canadians are increasingly seeking healthier and more sustainable food choices, and plant-based options are a key part of this shift. By offering London's Odd Burger, 7-Eleven positions itself as a forward-thinking retailer that caters to the evolving needs and preferences of its customers.

• Responding to growing consumer demand for plant-based options: This partnership showcases 7-Eleven's responsiveness to the market and its commitment to providing consumers with the products they want.
• Diversifying product offerings to attract a wider customer base: Adding plant-based options expands 7-Eleven's appeal, attracting a younger, environmentally conscious demographic.
• Positioning 7-Eleven as a leader in convenience and sustainability: Offering sustainable food choices like London's Odd Burger enhances 7-Eleven's brand image and strengthens its commitment to environmental responsibility.
• Capitalizing on the growing plant-based food market trend: 7-Eleven is strategically positioning itself to benefit from the burgeoning plant-based food market's continued growth.

Impact on the Canadian Plant-Based Food Market

The London's Odd Burger and 7-Eleven partnership will undoubtedly have a significant impact on the Canadian plant-based food market. This collaboration increases the overall availability and accessibility of high-quality vegan burgers, fostering greater competition and innovation within the sector.

• Increased availability of high-quality plant-based burgers: More Canadians will have easier access to delicious and convenient plant-based alternatives to traditional beef burgers.
• Potential for price reduction due to increased competition: Increased competition could lead to more competitive pricing, making plant-based burgers more affordable for a wider range of consumers.
• Acceleration of the shift towards sustainable and ethical food consumption: The partnership promotes sustainable and ethical food choices, accelerating the broader societal shift towards environmentally conscious consumption.
• Greater accessibility of vegan options to a broader Canadian population: This collaboration will significantly increase the availability of vegan options, making them more accessible to those in areas previously underserved.

Conclusion

London's Odd Burger's expansion into 7-Eleven stores represents a significant milestone for both companies and the Canadian plant-based food market. This partnership underscores the growing demand for accessible, sustainable, and delicious vegan options. The increased availability of London's Odd Burger through 7-Eleven's extensive network will undoubtedly accelerate the adoption of plant-based alternatives across Canada. Find London's Odd Burger at your nearest 7-Eleven and experience the delicious taste of plant-based convenience! Enjoy the delicious plant-based burgers from London's Odd Burger and support sustainable food choices by trying them today.